Free plan
A genuinely useful free URL shortener
EndURL's free plan isn't a teaser — it includes custom aliases, dynamic QR codes and 30 days of real click analytics. Shorten a link right from the homepage without even signing up.
What the free plan includes
Create up to 25 short links every month with 1,000 tracked clicks across them. Each link supports a custom alias, generates a scannable QR code, and reports clicks, unique visitors, countries and devices for 30 days.
- 25 links per month, 1,000 tracked human clicks
- Custom aliases (endurl.com/your-name)
- Dynamic QR codes for every link
- 30-day first-party analytics
- Bot filtering on by default
Free vs. paid — an honest comparison
Paid plans exist for teams that outgrow the basics: branded domains on Starter and above, editable destinations, longer analytics retention, password-protected links, smart geo/device targeting, bulk CSV import, webhooks and larger API quotas on Pro and Business. The free plan never expires and existing links keep redirecting.
Why free users still get real analytics
Click data is the product's core, not an upsell. Free accounts get the same measurement pipeline as paid ones — the same bot classification, the same privacy-preserving unique-visitor counting — just with shorter retention and monthly volume caps.
Frequently asked questions
Is a credit card required for the free plan?
No. The free plan requires only an email address (or Google sign-in) and never converts to a paid plan automatically.
What happens if I hit the free limits?
Existing links keep redirecting. You simply can't create new links until the next month or an upgrade — we warn you before you reach the cap.
Can I shorten a URL without an account?
Yes, right on the EndURL homepage. Anonymous links expire after 30 days; sign up free to keep them permanently.